Technical SEO is the foundation that lets search engines discover, crawl, render, and index your pages with minimal friction. When the plumbing is clean—URLs, headers, internal links, and response codes— you reduce crawl waste, speed up delivery, and send clear relevance signals.
It also unlocks AEO (Answer Engine Optimization). Structured content, accessible HTML, and high-fidelity schema help AI systems extract precise facts, understand entities, and attribute answers to your brand—so you’re referenced confidently in AI Overviews and assistants.