Map Real Questions
GSC, People Also Ask, site search, competitor FAQs. Focus on long-tail and voice phrasing.
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EaseFy Search (coming soon) -
AI Overviews -
ChatGPT -
Perplexity -
Gemini -
Grok -
Copilot
What Is AEO?
Definition
Answer Engine Optimization (AEO) makes your information machine-readable and verifiable so AI systems (SGE, ChatGPT, Perplexity, Copilot, Gemini, Grok, voice) can select and cite your page as the direct answer.
AEO vs SEO
SEO earns rankings in lists. AEO earns the single chosen answer across AI overviews, chat, and voice—so your brand is referenced even when there’s no click.
Our method: answer-first copy, precise JSON-LD (FAQ/HowTo/Service/Organization/Speakable), entity mapping, and E-E-A-T signals that engines can trust.
Why AEO Matters Now
- AI assistants answer directly—be the cited source that shapes the answer.
- Queries are conversational (“how to…”, “best…”, “near me”).
- Traditional SEO alone doesn’t cover AI surfaces; AEO makes you selectable.
- We verify progress with your AI Visibility Score inside EaseFy Insights.
How We Make You the Answer
Answer-First Structure
Lead with a 40–60 word answer; H2/H3 as questions; scannable bullets; visible “Last updated”.
Schema That Machines Trust
Organization, WebSite + SearchAction, Service/Product, FAQPage, HowTo, LocalBusiness, Speakable.
E-E-A-T Proof
Author bios, “Reviewed by”, citations, unique media, and entity-rich internal links.
Voice & Mobile UX
Natural language, mobile speed, speakable highlights; CWV targets: LCP ≤2.5s, CLS ≤0.1, INP ≤200ms.
Validate Across AI
Test selection in SGE, ChatGPT, Perplexity, Gemini, Grok, Copilot; tune markup and content.
Track & Iterate
AI Visibility Score + missed-citation opportunities power a prioritized fix list.
AEO Audit — Client-Ready Playbook (v2)
Download (v2 PDF)Six phases, clear pass criteria, and concrete deliverables—so engineering and content teams know exactly what to ship.
Phase 0 — Scope & Baselines
- Inputs: domains, markets, top products/services, goals, competitors, CMS/CDN, GA/GSC/GBP access.
- Baselines (screenshots + CSV): GSC (90d), Indexing, CWV (CrUX), AI visibility, GBP actions (if local).
- Governance: data retention, PII handling, read-only roles.
Deliverables: 1-page Brief, Access Log.
Phase 1 — Technical Foundations
- Robots/sitemaps/canonicals valid; indexation budget policy for thin/facet pages.
- Single-hop 301s; 410 for removals; fix stray 302s.
- Core Web Vitals by template; preload LCP hero; critical CSS; reduce JS hydration on FAQ/HowTo.
- Consistent JSON-LD graph with stable
@id; validate in Rich Results + Insights. - Hreflang (if intl), security/URL hygiene, cache/CDN headers.
Deliverables: Tech Fix List (CSV), CWV Template Sheet.
Phase 2 — On-Page & Entities
- Answer Graph per page: primary question (20–30 words speakable), 3–8 secondary questions, entities, evidence.
- 3–6 Q&A blocks mirrored in FAQPage JSON-LD; visible “Last updated”.
- Internal link “answer paths”: 3–5 contextual links; pillar ↔ cluster; at least one above the fold.
Deliverables: Answer Briefs, FAQ Builder (HTML + JSON-LD), Internal Link Map, Keyword-Intent Matrix.
Phase 3 — Off-Page & Link Risk
- Entity signals: aligned
sameAs, neutral knowledge sources (e.g., Wikidata). - Anchor mix health; outreach → remove → then disavow if needed.
Deliverables: Link Risk Register, Disavow Log.
Phase 4 — Local SEO (if applicable)
- GBP categories/services/Q&A/photos/posts; UTM; call tracking; NAP consistency and citations.
- City/service pages with LocalBusiness schema, reviews, map, and local proof.
Phase 5 — Mobile-First UX
- Parity of content; accessible tap targets; stable sticky headers; no intrusive interstitials.
- Mobile CWV: lazy-load below fold, defer non-critical JS, CLS-safe banners/consent.
EaseFy Insights — Verify & Improve
We don’t guess—we measure. These tools show where you stand in AI search and what to fix first.
AI SEO Competitor Analyzer
Compare AI Readiness %, content lifespan, entity depth, and schema coverage vs competitors. Gaps → prioritized fixes.
- Input domain + competitors; crawl top pages.
- Detect JSON-LD types and missing schema by competitor.
Schema Markup Tester — JSON-LD SEO & AEO Validator
One paste, two checks: rich-results eligibility and AI answer eligibility. Returns an AI SEO Score with fix hints.
- Detect Organization, WebSite, Service/Product, FAQPage, HowTo, LocalBusiness, etc.
- Verify IDs,
sameAs, graph consistency; spot Speakable opportunities.
AI Visibility Score (by Engine)
Track citations/mentions across engines and turn “no citation” into clear content & schema fixes.
- Monitor SGE, Perplexity, ChatGPT, Copilot, etc., and trend over time.
- See missed-answer queries where competitors are cited and you’re not.
Measurement & Governance
- KPIs: Technical (indexation, 200%, redirect chains, CWV), AEO (AI citations, SGE inclusion, valid schema%), SEO (clicks/impressions/position by entity), Off-Page (RD/anchor/toxic), Local (GBP actions, reviews).
- Cadence: Weekly exec summary for 4 weeks, then bi-weekly. Issue board (Open → In progress → QA → Done). Experiment log with expected impact.
- AEO Readiness Score (0–100): 30% Technical + 30% On-Page + 15% Off-Page + 10% Local + 15% Mobile. Impact/Effort matrix guides priorities.
Frequently Asked Questions
AEO structures your content, schema, and entities so AI systems—like Google AI Overviews, ChatGPT, Perplexity, Gemini, Grok, and Bing Copilot—can read, understand, and cite your page as the direct answer. It focuses on conversational and voice queries.
Real-question mapping, answer-first content, JSON-LD (FAQPage, HowTo, Service, Organization, Speakable), entity mapping, internal links, and AI visibility tracking in EaseFy Insights.
SEO aims for rankings in SERPs; AEO aims to be the single chosen answer in AI overviews, chat, and voice. We combine both to win clicks and citations.
We use a 0–100 rubric: 30% Technical, 30% On-Page, 15% Off-Page, 10% Local, 15% Mobile. Each area has a 0–3 readiness grade with Impact/Effort tags that feed an execution matrix.
Technical and schema fixes can show impact in 2–8 weeks. AI citations often appear faster for structured entities and well-optimized answers. We monitor with the AI Visibility Score.
Organization, WebSite with SearchAction, Service/Product, Article/BlogPosting (Person), FAQPage, HowTo, LocalBusiness (if applicable), BreadcrumbList, and Speakable—with a consistent
@id graph and trusted sameAs links.